Awards & Ceremonies

Cultures love to reward behaviors that meet their expectations. Their heroes bring those expectations to life.

Boys often win kudos for strength, speed, athletic prowess or bravery – attributes associated with hunting or battle. Girls win praise for being pretty – or indications of youth, fertility and even domesticity. Yes, we’ve come that far.

Obliging the culture – giving it what it thinks it needs from you – is a strategy some follow with the belief that the world will feel sated and then let you veer in a different direction.