The perfect anti-racism, anti-police-brutality ad for brands already exists

Advertisers tell stories to reinforce a culture or to change a culture. – SA. Advertising is not a solution to this complex issue. But brands are always talking about trying to be a part of the culture, and right now, this is culture. A company’s quest for relevance starts here. Late last year, Castor and O’Neill put out requests for brands to be involved with “Not a Gun” but didn’t get any takers, perhaps because no brands wanted to have their logo associated with bad news.

“But I feel like brands are becoming more bold and are not cool with being quiet right now. So maybe this is a time they might reconsider,” says O’Neill. “This is a watershed moment. It feels like there is an opportunity here for all advertising agencies (and brands) to do a better job.