Study: Brain mechanisms involved in learning also drive social conformity

“Our results show that other people’s behaviors have profound impacts on our brains, which will use these examples as evidence about what is good or bad,” said University of Illinois Urbana-Champaign graduate student Paul Bogdan, who led the research with U. of I. psychology professors Florin Dolcos and Sanda Dolcos at the Beckman Institute for Advanced Science and Technology. “We see that our drive to conform is a pivotal piece of our psychology, with close links to the important brain systems that support learning.”

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