Maybe he’s born with it, maybe it helps with video calls: Makeup for men finds a niche

Pop culture markers already reflect the blurring of gender lines. On Netflix’s “Queer Eye” show makeovers, Jonathan Van Ness waves the color-correcting green stick over men’s breakouts and rosacea like a magic wand. Actors such as Daniel Kaluuya and Jared Leto sport foundation and mascara on the red carpet. Male makeup artists have risen to fame with mainstream brands such as CoverGirl and Anastasia Beverly Hills. And in fields such as acting, modeling, musical performance and broadcast journalism, it’s just a part of the job. …

Some say the shift reflects changing attitudes toward masculinity and expression. Other see it as a new market to capitalize on, fueled by Instagram and a barrage of Zoom meetings. Either way, these nontraditional makeup users often are influenced by their business and social circles.

By Hannay Denham, The Washington Post

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