Mattel helped define gender norms for decades with Barbie and Ken. Now it’s defying them.

On Wednesday, Mattel launched its first line of what it calls “gender-inclusive dolls,” where the figures in both form and fashion are not coded as stereotypically male or female. The dolls come with a kit that includes wigs with long and short hairstyles and clothing options like skirts, jeans, leggings and denim jackets.

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