It Began With a Gecko. Mayhem (and Flo and Peyton) Ensued.

These days, however, you would be hard pressed to find an insurance company commercial that isn’t going for laughs. Consider the Geico gecko, Progressive’s Flo, Allstate’s Mayhem, the didactic Professor Burke of Farmers Insurance and Peyton Manning’s vocal stylings for Nationwide. …

“We use humor to forge a bond with our customers,” said Cat Kolodij, the leader of marketing strategy at Progressive. “But we never make light of a situation when there’s an accident. We’re very clear that the humor doesn’t extend to our customer service group or our claims department.”

By Joanne Kaufman, New York Times

Read Article