How Should a Business Bro Dress?

Trading hoodies at the home office for hard pants, we take a snapshot of the finance bros in their native habitat.

Reporting here from the Hot Tub Time Machine, dial set to 2010. Business analysts and those with even a passing interest in men’s wear will remember that as the year when Suit Supply became a worldwide phenomenon. It was also when, for the first time, novel technology enabled men to customize their own suits online without having to submit to pesky nuisances like tailors or the bother of going into a store.

Like almost every person interviewed, or even spotted, at Brookfield Place, David had on a crisp white shirt with an open spread collar. His happened to be a $99 Leeward dress shirt from Mizzen+Main. It fit his muscular torso snugly. And so, too, did his $148 slim-fit, navy side-pocket polyester and “elastomultiester” New Venture stretch pants from the Lululemon business casual line. His lace-up oxfords came from Bruno Magli, he said. They were black.

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