Heavy is the 11-year-old head that wears the crown at an Argentinian beauty pageant

Video: With an unflinching focus, the Argentinian filmmaker Manuel Abramovich traces the boredom, annoyance and pain – and perhaps confusion – that pass across the face of María Emilia Frocalassi (‘Memi’) as her mother fits her with a lavish, heavy headpiece. The 11-year-old has recently won a beauty pageant and will be competing in another held as part of carnival celebrations in rural Argentina.