Body Positivity Is a Scam

How a movement intended to lift up women really just limits their acceptable emotions. Again.

An alarming percentage of the public conversation about which bodies our culture values or rejects pivots around models, actresses, and other professionally beautiful people reassuring what they seem to believe is a dubious public that they are, in fact, super hot.

There’s nothing capitalism can’t alchemize into a business opportunity, but for it to be a useful tool for marketers, body positivity needed to be decoupled from fatness and political advocacy, sanitized, and neatly repackaged into something that begins and ends with images. So now, what we talk about when we talk about our physical selves is who gets to be thought of as pretty and who doesn’t, as though personal beauty is an obligatory part of a fulfilling life.

By Amanda Mull, Vox